Free Gift Threshold Calculator
Find the cart value where your free gift should unlock — and see how much more profit a gift makes vs. a discount.
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Set your free-gift threshold at
$55
About 30% above your average order — close enough that shoppers stretch to reach it, high enough that you’re not gifting orders you’d get anyway.
Profit on a $55 order: free gift vs. 15% discount
Free gift$5.00 gift
$17.00
Discount15% off
$13.75
Assumptions: threshold set ~30% above AOV; roughly 1 in 4 shoppers stretch their cart to reach a visible gift threshold; discount comparison uses 15% off the same order. Your real numbers will vary — use this as a starting point and adjust after 2–4 weeks of data.